Production logos are one of the most important tools in a production companies box. The logos can become iconic, such as the warner brothers logo and the paramount logo, which people link to a certain quality of film. They need to be bold, stimulating and long lasting in the memory.
The design of the logo must be instantaneously eye catching and appealing, The key to this is to use bold easy to read fonts with rich gold or bright white colours, and whatever the colour is, it must be juxtaposed by an opposite colour behind it, as to make it stand out.
The logo itself, when seen in trailers or title sequences, are often seen on backgrounds of black or landscapes (such as the sky) which helps the actual logo stand out more and have more attention drawn to it. They are also usually accompanied by underscore music to heighten the mood and to draw more attention.
No comments:
Post a Comment