Research into viral adverts

in the new, technologically advancing age, film companies need to find new ways to promote and get their film to younger audiences who spend more time on the internet rather than watching television, or listening to radio.

one of the biggest markets that film companies can attack today is youtube, as it has such a large audience, and is one of the easiest formats to advertise on. They can do this by having a short trailer on before the video the consumer is trying to watch, or alternatively they could have a banner on the side of the video that could attract the consumers attention, or they could also have pop ups in the video itself. They could also, probably most simply, upload the actual trailer as a genuine youtube video


trailer on youtube before the actual video

actual trailer video

another way to send viral adverts is by phone. A popular way of promoting films is with the synergy through the network Orange, and orange wednesdays, this is where offers for two for one cinema tickets is sent to your phone for new film releases, this gives the film advertisement , this could also persuade more people to come and watch the film, because people love a bargain. this can also work beyond the simple offer they receive, as they will go see the film, tell their friends about it, therefore pushing it to a larger audience.The same can also be said for email, as many companies are able to send spam emails to many many different addresses.

another, more exiting, viral advert is by committing a prank on unsuspecting public, and posting the video online, a brilliant example of this is the carrie prank to promote the new film release